Metrics For Ecosystem Applications
Technology applications are typically separated into three categories: instructional, product and technology applications. Instructional applications involve training courses for new employees and for those who are about to graduate from training courses. Product applications include products that solve a customer’s problems. Technology applications are software applications. These are used to provide information on the latest technological developments. It may be difficult to separate the three into something that makes the distinction between an instructional, product and technology application but there are a few tools that can help us do just that.
One way to separate these three categories is to look at the target audience for instructional and product applications. If your product is something that will benefit people who are either just getting started with their career or that are already in the field but need training then your application should fall under the category of instructional applications. If however, the target audience is middle-aged to older retirement-agers, then the product you choose needs to be one that provides information on trends in the industry that will have broad appeal to this age group. The best way to decide which of these three you need for your particular company is to ask yourself and answer these three questions:
Which technology applications will help the customer? This is often referred to as the learning standards of your company. Your customers will tell you a lot about their needs and about what they are looking for. You can find this information by asking them outright what they want. For example, if your company sells more software and your customers are specifically looking for forex training or indicators you should include indicators that discuss the recent trends in forex trading.
Which technology applications will be administrative software? You should also consider the type of users that will be able to access your software. Are these people more likely to be consultants or technicians or are they more likely to be salespeople? You should choose to install indicators that make more sense to the people who will use it. If your target audience is technical people and you install the indicators that are designed for a deviate class you will alienate this particular set of people who will have nothing to do with your product. You should install the appropriate administrative software so that you can maximize its functionality.
Which learning standards will support the application? If your application is intended for general sales and marketing, you should install business learning standards that are directly related to the product that you are selling. If you sell indicators, you will need the appropriate instructional applications that provide information on how to use the indicator. If your target audience is executives, you will need to install executive learning standards that describe how executives make important decisions. Finally, if your business application requires human intervention you will need to install business learning standards that describe how humans interact with technology. In all three cases you should choose an application that has strong technical alignment rating.
As you can see from the above discussion, there are many decisions you must make when choosing the right application for your organization. The selection criteria that you apply to the different indicators and key questions will be the first step in selecting the right technology applications for your organization. You must decide what key questions to ask, what indicators to use, and what technical support and training support that you will require. The best practice is to use multiple applications for every key question so that you can ensure that the application satisfies all of the requirements. Be sure that you test all of the components of the selected application against their intended purpose so that you can eliminate those applications that do not meet your criteria. Once you have tested the selected application, you will be ready to implement the correct set of metrics in your company.